Tafadzwa M. Chiriga

Interactive designer. Graphic designer. Dude with a long mane name.

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ABOUT ME or HOW I USE MY HEAD

1.
SEEK OUT 
INSPIRATION

I like to meditate for the answers to design's biggest problems. I'm searching for that engaging look.

TIME TO COOK

2.
FINE COMB PROBLEM AREAS & PREP THE CANVAS

From sitemap, to wireframe and prototypes - preparation is key. I always use the right tools for the job: Adobe CC, Sketch and Webflow.

FINISH UP STRONG

3.
FOR BEST RESULTS, APPLY ONLY AS DIRECTED

Weather tested, pixel-perfect, burn proof design! Every time! 

PORTFOLIO

PulsePoint

Challenge

As a premier global advertising technology company, PulsePoint wanted to evolve their web properties to reflect their innovative approaches to market challenges. Our team sought to create a brand hub that was not only engaging and informative, but aesthetically stood out in the advertising technology industry.

Approach

Color, layout and typography were maximized as visual markers to break apart large quantities of information to feel both organic and easily digestible. Focus was placed on creating a user experience that presented top-level information prominently and clearly, while creating portals to denser sub-pages and micro-sites that may not be the initial focus of all site visitors.

Result

• In its first month active, pulsepoint.com saw a significant increase in daily global traffic and lead-generation capture. 

• The dedicated insights pages have seen increases in daily subscription from both organizations and individuals.

VISIT SITE

HOKOYO

Challenge

As a brand new force on the music scene, Black Fin wanted the presentation of his debut album HOKOYO to serve as a strong introduction. Representing Zimbabwean Hip Hop, Black Fin desired his promotional materials to reach a wider audience, appealing to a sophisticated creative consumer from European and American markets.

Approach

African mythology, symbolism and collage-based design treatments were employed to create a layered and meaningful visual for HOKOYO’s print collateral. The second stage involved a highly interactive website, offering a listening experience embedded in a colorful visual landscape. This interdisciplinary approach sought to ignite the audience’s imagination on multiple sensory levels.

Result

• HOKOYO received favorable online reviews in publications including OKAYPLAYER and AFROPUNK.

• Website was nominated for site of the day on Awwwards.com.

• Featured in print by The Herald and Daily News (National Zimbabwean daily papers.)

VISIT SITE

ANTHONY SYLVESTER

Challenge

Director Anthony Sylvester wanted to create a slick and clean site that placed focus solely on the video content, and was easy and quick to self-update.

Approach

A single page video gallery with a built-in backend content management system was designed to seamlessly integrate Anthony's diverse and constantly changing portfolio.

VISIT SITE

#GROWFIERCE

Challenge

Digging Deep, Facing Self, an online writing course for women, wanted to rebrand after several successful course rounds. As a safe space for creative and personal exploration, the community hub and social campaign’s challenge was to authentically reflect the magnitude of diversity represented in the course's groups.

Approach

#GROWFIERCE was created as a community-oriented, welcoming campaign that highlighted the vibrant work of course participants. Shifting focus away from the creator-centered marketing, the striking photography of multicultural hands cradling cacti were paired with thematically-appropriate participant poems. This approach offered a special window into the heart of the Digging Deep, Facing Self experience.

VISIT SITE

ARTIST EMPOWERMENT

Challenge

The Artist Empowerment Firm, a boutique New York City law practice, was expanding their offerings to include consumer-based courses, and sought a website that resonated with the “hip" entrepreneur. Artist Empowerment’s main goal was to create a unique web presence that stood apart from the conventional marketing choices in their field, without alienating potential clients.

Approach

A complete facelift to the brand guidelines and website was implemented over a period of 3 months, capitalizing on the concept of the artist’s universe. Intersecting at the crossroads of cutting edge and reputable,The Artist Empowerment firm was able to capitalize on a new adventurous market while keeping core business properties valuable.

VISIT SITE

Tafadzwa M. Chiriga 

All work no play makes you bull_____.

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